Xbox Adrift: Can Microsoft save the Xbox One? Should they?

An Xbox One X floats across a stormy sea.

Xbox One has the smallest presence in the gaming industry that the brand has ever had. It’s plain to see that while SS Microsoft sprouts wings and sails towards the clouds, Xbox is a raft floating hopelessly adrift in a choppy sea of home consoles. Microsoft are an astonishingly successful company who have been more than happy to abandon unsuccessful side ventures. Yet despite Xbox costing the company billions and forcing them to obscure the financial performance of the division every annual report, they remain committed to the brand. With the battle for the living room over and lost, it’s time for Microsoft to let go of consoles and reposition itself in the gaming industry. Continue reading “Xbox Adrift: Can Microsoft save the Xbox One? Should they?”

The Week that Shaped the Future of Gaming.

The way we game today is vastly different from just five years ago and worlds apart from prehistoric times when we blew into cartridges in the vain attempt to bring them to life on our fuzzy cathode ray tubes. Gaming is so different and continues to change so fast that many warn against trying to predict the future, for fear of looking foolish in hindsight. You won’t find such cowardice from me though and unlike some, who have built careers out of looking like fools, I’ll be correct. I’ll be correct because I’ve already had months of hindsight, using my incredible brain to critically evaluate last weeks news and extrapolating an accurate future from it. There were five key pieces of news last week that taken alone barely warrant comment but together shape the future direction of video game delivery. In decades to come I will be seen as a gaming prophet, the chosen one, able to divine meaning from these cryptic runes.

Continue reading “The Week that Shaped the Future of Gaming.”