After suffering a steady decline over the last few years, sales of videogames are up over 55% over last year and there’s one key factor: the introduction of Nintendo’s new Wii system. Nearly six months after launch, keen consumers are still lining up for hours outside stores whenever a new shipment of Wii arrives. Such demand is unprecedented in the entire history of the gaming industry.
“I’ve never seen anything like it,” commented local store owner John Fredward. “People are so excited when they can finally secure themselves a system, even when they have to trek here at 6am in the snow to get it.”
The key factor to its success is the introduction of a new way to play, which has given people who previously felt alienated from videogames a second chance. Nintendo’s Wii allows people to play games with unrestricted 3D movement simply by moving around the remote shaped controller. Son of a father of at least one, George Beating, proudly remarked, “my friends and family are actually excited about games again; Wii has a real friendly attractive vibe that just lets everyone let loose and have fun.”
Not only are consumers benefiting from Wii, but game developers are in heaven. “This system has given us a lot more to work with and given life to many ideas we’ve always wanted to realise.” Wii is much more developer-friendly than other systems and doesn’t require a huge money investment by the publisher, which is resulting in a huge barrage of games being released. The success of Wii is a win-win situation for the gaming industry and gamers, and it looks set to continue as Nintendo stocks rise to record highs.