I had a windfall from my stocks in tobacco early this year and with a spare £15 I thought ‘why not invest in some Facebook advertising for that little gaming blog I own?’ Of course, I had to be diligent to not waste my spend. A cursuary glance at Pietriots reveals most of the content to be nostalgic yearning for children’s games of yonder and no amount of advertising could possibly generate any interest from stakeholders in reading these articles. Months passed, when young Bill Aurion wrote a topical and timely piece about The Legend of Zelda on the eve of the Electronic Entertainment Expo, this would be a perfect opportunity to promote content people may wish to read.
I now present the analytics of the Facebook advertising, with my insightful commentary revealing the truth about the audience of The Legend of Zelda. Continue reading “Facebook advertising offers insights into the Zelda audience”