Recently Capcom held a GDC panel discussing Monster Hunter that included the following slide:
This led to the usual jeering at other localization efforts, namely Nintendo of America’s Treehouse and Fire Emblem, and the cheering of Capcom and 8-4’s 100% accurate and meme-free work on Monster Hunter. The only thing that would make this incredibly awkward is if somebody found a list of all the weird memes and pointless references 8-4 made in their translations, exposing the people citing this GDC panel as mindless, unlearned morons so stupid they can’t Google.
8-4’s rampant memery in Monster Hunter games starting with Monster Hunter Tri seems to know no bounds, spanning movie references that are not, in any way, relevant to the story of Monster Hunter, to mentions of anime that make no sense and also are not relevant, and even a straight up MEME, I Can Haz Cheeseburger, old by the time it was uttered in Monster Hunter Tri’s initial 2010 release, and positively ancient by the time 2013 rolled around with Monster Hunter 3: Ultimate.
So Capcom is full of shit if they think they are in any moral position to lecture any localization effort, especially ones they contract from 8-4. And anybody trying to use this slide as some kind of ammo for a failed boycott/”awareness” hashtag aimed at NOA’s Treehouse and Fire Emblem: Fates, be forewarned that 8-4, Capcom’s and your supposed champion, was in charge of localizing Fire Emblem: Awakening. And that was so chuck full of memes and references it has a large page describing them as well. Certainly Treehouse should have followed 8-4’s example and referenced Larry The Cable Guy and “My Body is Ready,” or a belabored joke about the movie The Princess Bride, right?
It’s tough to blame 8-4 for this, because they just do what they’ve always done as far as translation, and have found themselves placed on a pedestal for doing translations “right,” even though their translations are full of all of the qualities that are “wrong” by the very people lionizing them.
When one gets so angry on the internet it makes him stupid, it’s hard to take any sort of “movement” he’s trying to promote seriously, especially if he practices such blind unthinking adherence to tweets and gifs (and memes, ironically enough) that it turns him into a brainless know-nothing, easily tricked into defending what he’s supposed to be railing against.